18 Content Writer Skills and How To Highlight Them

By Indeed Editorial Team

Published 13 September 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Content writers use strategic planning to write and edit quality stories designed for the promotion of a company's brand. Content writers often must utilise specific skills to master this effective technique. Learning about content writer skills may help you decide if such a career is the right choice for you. In this article, we discuss several skills effective content writers have, offer steps for how to improve your content writing skills and discover how to include content writing skills in your job search.

What are content writer skills?

Content writer skills are abilities in understanding, producing and editing written material. These skills relate to how well an individual can organise and integrate ideas into a piece of content in a way that readers can understand. It is the ability to demonstrate writing skills in a range of media, including print, audio, digital and video.

Related: Why Writing Skills Are Important and How To Improve Them

Examples of content writer skills

Here are several examples of content writer skills, with descriptions of each skill:

Adaptability

Content writers must be able to adapt their style and tone to each individual assignment. Depending on the purpose of the content, writers may need to format their piece to focus on getting detailed information to the audience or providing a call to action. If the objective is to increase sales, the content may be different from if they were writing for a scientific research blog. Adaptability helps writers learn and master many styles of writing, which ultimately adds value.

Related: 50 Top Writer Skills You Can Use In the Workplace

Research

Using research in content writing improves the credibility of the article while adding value for the reader. Use government, educational and news outlets as sources to enhance the quality of information you include in your content. Providing readers with relevant and truthful content is the best way to maintain credibility as a writer.

Originality

Effective writers always aim to provide original content, regardless of the subject. Content writers often must be able to take research and convert that knowledge into interesting and informative content for readers. Original content positively affects readers by presenting their site as a respected and reliable resource for information.

Related: How To Become a Copywriter Through a Few Easy Steps

Search engine optimisation (SEO)

Understanding SEO as a writer is a key component in making sure your content is easy to find. Content writers may keep up with trends and adapt techniques as needed to ensure search engines rank the content highly. Aligning your content with the top search results may increase its exposure to your company's target audience. Look at the rich snippet and other high-ranking articles on search engines to augment the value of your content.

Time management

Time management skills allow you to allocate time to various tasks to ensure you meet all deadlines while guaranteeing quality. This includes monitoring time spent on research, writing and editing. By understanding the amount of time you need to complete an average project, you can better manage your time to ensure a balanced workload. These skills also include your ability to identify and prioritise projects based on deadlines and their importance.

Related: How To Become an Underwriter and What Underwriters Do

Communication

Communication skills assist you in accurately conveying your message to the intended audience. Being able to clearly relay information to readers is imperative for successful marketing strategies. Whether it's content for storytelling or a call-to-action following a sales pitch, proper communication skills for writers are imperative.

Technical abilities

Content writers must continue to develop technical skills to help them effectively communicate with readers. As technology changes, businesses release new programs daily that enable writers to manage projects more efficiently. Writers must be able to adapt their writing approaches to each new program. For example, content writers can use social media outlets to expand their writing to new audiences.

Professionalism

Effective writers often have professional etiquette throughout their writing careers. A positive attitude may benefit all writers, besides the fact that people enjoy reading positive content. Writers may also have a clean work area before starting any project to maintain focus on the current task.

Listening

Having excellent listening skills ensures writers understand the audience they are trying to reach. Listening well can help writers better organise information to ensure their message is clear and understandable. Effective listening also helps writers make adjustments for content based on customer feedback or research results.

Creativity

Creative writing skills give you the flexibility to explore ideas in new ways, allowing you to come up with innovative solutions for articles or other content writing assignments. Much like adaptability, creativity throughout your career may help you maintain a positive reputation with readers, publishers and employers.

Editing

Editing skills assist writers in improving their content. From grammatical errors to spell check, you must be able to identify and fix any issues with your article. Understanding the basics of grammar may help you improve your writing quality with little effort from editors or peers.

Critical Thinking

Critical thinking skills allow writers to use an evidence-based approach when publishing content. Effective content writers use facts and research to support their thoughts when it comes time to publish a blog post or an article. As a writer, you must have the ability to understand the facts and how you can use them effectively in your articles.

Analysis

Analysis skills are vital for writers to use to gather accurate information on their chosen topic. Effective content writers are able to analyse the world around them and provide information that is beneficial for readers. As a writer, you can choose to utilise this skill on everything from analysing current events to researching topics of interest.

Networking

Building connections is important when it comes to relationships with clients, peers and managers. Having these skills may help you build your network during your career as a content writer. This may allow you to communicate with people on both professional and personal levels, helping you build up meaningful relationships within your community.

Negotiating

Negotiating techniques can help you secure good content writing jobs for your company. Negotiations are different than sales, as you are more likely to make an agreement with potential customers or employers. As a writer, it is critical to understand the value of each article and be able to convince clients to pay what they are worth.

Technical writing

Technical writing skills are necessary for writers looking to work in technical service roles, such as being a technical content writer. Having these skills may help you communicate your message to readers clearly, regardless of the subject matter or industry that you are writing about. Having technical writing experience allows writers to create guides that are clear, easy-to-follow and concise, helping readers avoid confusion with terminology or steps.

Business writing

Business writing is the ability to write content that relates to various business topics, such as finance, marketing and business development. Writing for business is different from writing for consumers, as you must know how to approach an audience properly and how to convey your message clearly. Whether you're pitching a client or managing a project for your company, business writing plays a large role in the success of managing projects and increasing sales.

Reporting

Reporting skills allow you to construct reports that inform and educate readers. This helps any reader gain valuable insight into the subject matter at hand and gives you the chance to share helpful information with others. Reporting involves conducting research, stating facts and citing sources in order to construct meaningful pieces of informative content.

How to highlight content writing abilities

Here are ways to highlight your content writing skills on a CV, cover letter or during an interview:

Content writing skills for CVs and cover letters

Your CV may note relevant content writing skills. Review the employer's qualifications listed in the job description to understand the content writing skills to list on your CV. Review this example to see what your CV might look like:

Technical skills:

Web data analytics software

Word processing software

Social media monitoring software

Content management software

Additional skills:

Originality

Editing

Research

Organization

In your cover letter, you may discuss how your content writing skills help your prospective company accomplish its goals. You can also mention the use of specific programs or software you are familiar with.

Content writing skills for an interview

During an interview, discuss your content writing skills similar to the following example:

"In my previous position, I used my communication and organisational skills to deliver high-quality content. I collaborated with the marketing team in identifying and writing two pieces of content based on popular social media posts from the latest product launch. I earned praise from the manager after completing both pieces of content by their deadlines with minimal edits."

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