20 Marketing Skills To Highlight on Your Application

By Indeed Editorial Team

Published 30 August 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Marketing is a popular career, so demonstrating a variety of skills on your resume can help you stand out to potential employers. If you want to pursue a marketing career, it's important to learn about the most relevant marketing skills and how to highlight them during the hiring process. In this article, we discuss some of the most important skills for marketers and provide a few tips for developing them.

Why are marketing skills useful?

Marketing skills allow you to generate creative ideas and effectively pitch them to colleagues and clients. This unique blend can help to make you a valuable member of any business. Effective application of marketer skills allows you to work alone or in a team to generate new and productive ways of building an organisation's brand and selling its services or products.

Related: How To Become a Marketing Executive: A Step-by-Step Guide

Top 20 marketer skills

Marketing skills can be transferable skills or job-specific skills. Here are a few marketer skills you can highlight during the hiring process:

1. Communication

Communication is essential when presenting the company's services or products to potential clients. When designing the service or product, it's also important to communicate your ideas to make sure that your coworkers or manager understand your vision. It's also important to provide feedback as the project progresses.

Related: 10 Best Skills To Include on a CV

2. Creativity

Creativity is necessary for marketing to engage consumers successfully and sell your ideas or products effectively. It's also important when working with team members to come up with exciting products ideas and produce captivating promotional materials. Creativity allows you to have a sense of what works and think of unique ideas.

3. Critical thinking

Critical thinking can help you easily solve problems that may arise during the creative and production process. For instance, if the company needs to increase its brand awareness, then it's important to recommend and develop solutions. You can use your critical thinking skills to determine where the problem lies and address it.

4. Interpersonal skills

Strong interpersonal skills are crucial for maintaining strong relationships with clients. These skills allow you to work closely with clients to ensure they are happy with the campaign or content. These skills are also vital for establishing a friendly working relationship with clients and make them more likely to remain loyal.

5. Social media

A digital presence and brand management are an essential part of almost all modern companies. Social media platforms can help an organisation boost brand awareness and build brand loyalty among consumers with no outside spending needed. Strong social media skills are valuable in a marketing department because they allow a company to optimise its social media presence for maximum effect.

6. Analysis

The ability to analyse current consumer trends is also an important skill you can possess. Knowing what products people seek and where they search for them is an invaluable skill for creating effective campaigns. Modern analytics are increasingly important in online advertising, as detailed reports from popular websites allow for high levels of customer analysis and marketing campaign focusing.

7. Content management systems

Companies often build their websites on the back of a content management system (CMS). This facilitates easier updating of the website's content. While not all companies use the same CMS options and instead use an internally developed CMS, highlighting your knowledge of using CMS during the hiring process can demonstrate to a potential employer that you can adapt to working with a CMS and that they don't have to spend a lot of time onboarding you.

8. Video marketing

Many of the most successful marketing opportunities on social media are through the effective utilisation of video posts. Marketing departments usually value a diverse range of skills for video marketing. Highlighting video marketing skills during the hiring process can set you apart from other candidates for a marketing position.

9. SEO

Search engine optimisation (SEO) refers to driving traffic to a website and getting a high ranking on search engine results. Ideally, when an individual searches for services or products similar to the company you're working for, they can see the company's products before a competitor's alternative. Thus, SEO is a key part of building a brand's reputation and creating valuable content that addresses consumer needs.

10. CRM

Companies also look for marketing professionals who have experience with a variety of customer relationship management (CRM) software. A CRM software helps companies manage their client interactions. It also functions as a kind of bridge between customer service and sales departments.

11. Mobile advertising

Mobile marketing is now one of the most crucial forms of advertising. This is because it can help a company find customers where they're most likely to be. Social media advertising campaigns are one of the most common, but responsive advertising websites are also important.

12. Graphic design

Having the basic knowledge of graphic design and a variety of design platforms can help you communicate to the company's graphic design team exactly what you want. You can understand the terms and better understand the platform's capabilities. You can also be able to help give better edits.

13. Time management

While they're important in all careers, time management skills are especially paramount for marketers honing their marketing strategies for businesses. Marketing campaigns are integral to the success of many growing companies, so it's important to plan, implement and track them efficiently. You may assume that organising a marketing campaign can fully occupy your time, but with strong time management skills, you can launch an effective marketing campaign without spending the entirety of your work hours.

Related: How To Make Time for Self-Care While Working From Home

14. Negotiation

Negotiation is a process where two or more people or companies with different goals and needs discuss a problem to find a mutually acceptable solution. Excellent negotiations significantly contribute to marketing success, as they can help you build stronger relationships. They can also help you deliver lasting, quality solutions and help you avoid future conflicts and problems.

15. Stress management

Marketing can be a stressful career. Deadlines and issues may arise at the last minute. To be a good marketing professional, it's important to handle stress without panicking.

16. Public speaking

When creating a new marketing campaign, you may need to pitch your ideas to colleagues or clients by delivering a presentation at a meeting. Some forms of marketing may also involve delivering presentations to large groups of potential clients. Thus, it's important to be comfortable speaking in front of large groups and be able to answer questions on the spot.

17. Email marketing

Email marketing is one of the effective strategies to generate awareness of a company's products or services. An example of this is when you sign up for a mailing list to get special offers from your favourite brands. Understanding how to gain email subscribers and how to use this effectively without sending a lot of messages is a key part of marketing in the digital age.

Related: Guide To Replying to an Email Professionally (With Examples)

18. Ability to analyse consumer behaviour

Analysing consumer buying behaviour is important because it can help you understand customers' expectations. It can also help you understand what makes customers buy a product and what products they prefer. Determining the preferences of consumers and analysing them can help you design your marketing efforts based on the findings.

19. Storytelling skills

As a marketing professional, storytelling doesn't only mean telling your target market what your service or product does or what are its benefits. It also involves a deep understanding of human psychology, motivations and human emotions. Understanding these aspects can help you communicate effectively with your target market in an engaging and authentic way.

20. Prioritisation skills

Prioritising tasks, projects or ideas effectively plays a vital role in the success of a marketing team. This can help you become productive and focused consistently. To develop your prioritisation skills, considering using a goal-setting framework, such as the SMART , or specific, measurable, attainable, relevant and time-bound, framework.

How to develop marketer skills

Here are the steps you can take to develop your skills as a marketing professional:

  1. Get advice: It can be helpful to ask for constructive feedback to identify areas where you can excel and improve. In addition to speaking with coworkers and managers, seek responses from clients and try to identify common suggestions.

  2. Learn from others: If you work in a marketing department, you may be able to shadow or review your colleagues' work to gain a more diversified set of ideas. Consider researching other marketing campaigns to develop new techniques that you can apply to your own work.

  3. Refine your existing skills: Make a list of current skills you possess and see if there are any you may expand. For example, if you excel in social media writing on one website, you can delve into other platforms to reach a wider audience to strengthen your ability in core skills for the job, improving your overall performance.

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