How to Create a Cover Letter for a Retail Position

By Indeed Editorial Team

Published 25 October 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A cover letter is a great way to show your skills and experience in retail. It's important to make a good impression by explaining your valuable retail qualifications, like your excellent sales skills and customer service experience. Learning how to create a cover letter for retail positions may help you achieve career advancement or secure a sales role. In this article, we include the steps you can take to create an effective cover letter when applying for a retail job, then provide an example letter for you to review.

What is a cover letter for retail?

A cover letter for retail is a document that retail professionals can use to explain their previous sales experience and customer service skills. A cover letter is one part of an application packet, and it typically provides deeper insight into the experience, skills and education mentioned in a CV. The purpose of a cover letter is to introduce you to your potential employer and to persuade them that you could be a beneficial addition to their retail team.

What to include in your retail cover letter

Here's what you can include in your cover letter to highlight your experience and skills:

  • Header: Create a header that includes your contact information so that employers can reach out to you to set up an interview or speak to you about the position. It also includes the name of the company you're applying to and the name of the position you're applying for.

  • Greeting: The greeting of your letter opens the message in a formal way and addresses the recipient.

  • Introduction: In your introduction, include the title of the retail position and the name of the company. You may also include information about where you found the details about the job opening, like on a job board, company website or social media post.

  • Body paragraphs: The body paragraphs allow you to share the experience that makes you a qualified candidate, along with information about the job you're applying for.

  • Closing: The closing includes an expression of gratitude to the employer by thanking them for reviewing your letter. This may leave a lasting impression, which might help you secure an interview.

Related: FAQ: Is a CV a Cover Letter? (With Definitions and Examples)

How to create a cover letter for a retail position

Here are the steps that you can take to create an effective cover letter that you can use when applying to a retail job:

1. Create a header

Create a header that includes your contact information, the date you wrote the letter and the hiring company's contact information. This provides employers with a way of reaching out to you to pursue you as a candidate for a retail position. Be sure to include the hiring company's information so that the correct staff member and company receives your application. Your contact information includes your full name, phone number and email address. The company's information includes the name of the recruiter, along with the business's name.

Related: 7 Powerful Ways to Start a Cover Letter (With Examples)

2. Insert a greeting

You can begin your cover letter with a professional greeting or salutation. Ideally, you want to address your letter to the specific hiring manager or HR staff member who may read your letter. To do this, you can consult the job listing, the company's website or social media to find out your addressee's name and job title. Cover letters typically begin with Dear Mr or Ms.

3. Write an introduction

Next, introduce yourself by including your full name and a brief description of where you are in your career journey. For example, you might say My name is [Your name] and I am an electrical engineering student at [University name], or My name is [Your name] and I have three years of retail experience. This gives employers brief insight into your background. You can provide more details of your educational background and your relevant work history in the next section of your letter.

Since you're applying for a retail position, it may be useful to emphasise your sales skills and customer service experience in your introduction. This is because retail professionals often work closely with customers, so recruiters may prefer candidates to have a background in customer service. Try including a sentence like, I feel that I am an excellent fit for this retail position because of my sales experience and customer service skills.

Related: Q&A: How Long Should a Cover Letter Be? (With Example and Tips)

4. Provide details about the job you're applying for

Once you have introduced yourself, you can begin discussing the specific job. You can share where you heard about the job, your impression of the company and why you chose to apply for this specific position. It's a good idea to conduct some research on the company and its mission so that you can comment on the goals you share. You can also choose to discuss the particular requirements and qualifications associated with the job.

5. Provide your qualifications

After you have expressed why you're interested in the company, you can explain why you can be a valuable asset to the employer's company. In this section, you can describe your professional skills and how you can use them to help you perform well in the role. You can also share details about your past work experience and what you learned while working in previous positions.

6. Close the letter

The final paragraph of your cover letter includes an expression of your gratitude for your reader's time and consideration. You can also reiterate your interest in the job and set a time for a follow-up phone call or email. Your signature includes your complete contact information, such as your name, email address and phone number.

Related: How to End a Cover Letter in 8 Steps (With Examples)

Retail cover letter template

Here's a template for a cover letter that you can use as you create your own:

[Your name]
[Location]
[Phone number]
[Email address]

[Date that you're writing the letter]

[Name of recruiter]
[Name of company]
[Company's address]

Dear [Recruiter's name],

My name is [your name] and I am a driven retail professional. I am writing to apply for the position of [job title] at [company name]. I found out about this position on [description of where you found the job listing]. After reviewing the job description, I see that the position requires a candidate with a background in [duty] and [type of skills]. I feel that I am an excellent fit for this position due to my [number] of years of experience in [type of industry] and my [type of skill].

My experience in [name of role] position makes me a qualified candidate for this role. While working in this position, I completed [description of duty] and [description of duty]. This experience helped me grow my [type of skills] and taught me that [important lesson or skill that you learned]. I plan to use these skills and lessons while working for your company.

Thank you for your time and consideration in reviewing my cover letter and attached resume. I am available during [time] for a follow-up phone call. Please reach out to me with any questions or for more information about my qualifications.

Sincerely,
[Your name]

Retail cover letter example

Here's an example of a retail cover letter to help you gain a better idea of the proper content to highlight your retail experience and customer service skills:

Tina Luk
5555 5555
karen.lo@email.com

June 7, 2020

Mr Yen
Sunny Clothing Store

Dear Mr Yen,

My name is Tina Luk and I am a driven retail professional. I am writing to apply for the position of store associate at Sunny Clothing Store. I found out about this position on a retail job board at my local college. After reviewing the job description, I see that the position requires a candidate with a background in customer service and cashiering skills. I feel that I am an excellent fit for this position due to my five years of experience in the retail industry and my excellent communication skills.

My experience working as a cashier at a grocery store makes me a qualified candidate for this role. While working in this position, I completed cleaning and sales duties, and I also collaborated with customers to provide them with a positive shopping experience. This experience helped me grow my customer service skills and taught me that it's important to maintain a clean and orderly store environment so that customers feel comfortable while shopping. I plan to use these skills and lessons while working for your company.

Thank you for your time and consideration in reviewing my cover letter and attached resume. I am available most weekdays for a follow-up phone call. Please reach out to me with any questions or for more information about my qualifications.

Sincerely,

Tina Luk

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