How to Write a Management Cover Letter in 6 Steps (With Example)
By Indeed Editorial Team
Published 12 April 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
A cover letter is a summary of a manager's most important qualifications and serves as an introduction to prospective employers. Creating a good cover letter can help improve your chances of getting an interview and might help you influence an employer's hiring decision. Learning how to write a good cover letter can help managers highlight their best skills and attributes and effectively summarise their resumes. In this article, we explore six steps for writing a management cover letter and offer some helpful tips for writing a better, more professional letter and an example.
Why write a management cover letter?
Writing a management cover letter can have many benefits for a leadership professional. Cover letters help summarise qualifications and introduce a management candidate to their prospective employer. Cover letters can display important skills, including:
commitment to the position
a candidate's industry skills
Writing a cover letter can show an employer that you're serious about pursuing a position with their company, which may help differentiate your application from the competition. You can also use a cover letter to explain your professional goals so an employer can determine if you're a good match for the company's values and business objectives.
What to include in a cover letter
A good cover letter typically includes some standard pieces of information, including:
Header with contact information: The header of a cover letter typically includes the writer's personal and contact information, including full name, professional email address, phone number and the date of the cover letter.
Professional salutation and name: The introduction of a cover letter typically contains a professional salutation, such as Dear, and the recipient's full name. The recipient is usually the company's hiring manager or recruiter.
Introductory paragraph: The introductory paragraph of a cover letter helps establish who the applicant is and what position they're seeking.
Letter body: The body of a cover letter includes a short summary of the candidate's resume, qualifications and professional goals as a manager.
Letter conclusion: A cover letter typically concludes with a short thank-you from the candidate, a professional salutation and the candidate's name and signature.
How to write a cover letter
Here are six easy steps to follow to write a professional management cover letter:
1. Research the management position
Understanding the requirements for the management position you're applying for is important for a professional, direct cover letter because it can help you determine if you're a qualified candidate. Consider the job's requirements and how they align with your own skills and experience. You may also want to research the company you're applying for to determine if their objectives and values align with your own. You can also review any previous testimony from customers and previous or current employees to gain a different perspective on the company's practices and values.
2. Consider the job description's keywords
A cover letter summarises your skills and experience and can attract a reader's attention to your application, but it can also help an employer's hiring algorithm identify your application as a potential match. Many companies use hiring software or career websites to find job candidates, which use complex computer algorithms that identify position keywords to find matching applications. Consider the company's job description and identify any keywords you can include in your cover letter. Keywords are identifying words or phrases that help web content rank in search engines. For example, certified engineer or licensed electrician are keywords you can include.
3. Draft an outline
Once you research the position and learn the keywords to include in your letter, you can draft an outline. A template might help you organise your letter more effectively. You can find thousands of downloadable templates online for specific positions. Consider a management cover letter template to organise your cover letter to highlight your best qualifications. Draft an outline and review it to ensure you're including all the necessary information. You can share your outline with other management professionals or colleagues for a professional review. Use your outline to draft the rest of your letter.
4. Introduce yourself
A cover letter typically includes an introductory paragraph that includes your full name, the position you're seeking and a short summary of your basic qualifications and professional goals. Introduce yourself and cite the exact position with the company you're applying for to avoid any confusion. You can write about any professional goals you feel align with company objectives or values. For example, a senior engineer might include a goal to work with a company that values quality and innovative design, aligning with the engineering firm's values of quality and innovation.
5. Highlight your best skills, qualities and experience
The body of your letter typically highlights your best skills, personal qualities and experiences. Include a short summary of your best skills, including industry skills and transferrable soft skills. You can include specific context with job experience to show your interviewer how you applied your skills in the industry. For example, a retail manager might highlight specific personnel management, planning and organisational skills by providing an example from their previous position. Ensure that any information you include in your cover letter matches the information on your resume to maintain consistency and honesty.
6. Thank your reader
The closing paragraph of a cover letter often includes a note thanking the reader for their time, which is a professional courtesy and can help display your professionalism and gratitude. Thank the reader for their time and consideration and show them you're looking forward to speaking more about the position in an interview. Interviewers often consider candidates with a more professional demeanour because those skills can apply to almost any position. Leaders that show courtesy and professionalism may have more success leading others to success.
Tips for writing a cover letter
Here are some tips for writing a professional management cover letter:
Choose a basic font: Consider using a basic, readable font for your cover letter. A basic font can be more appealing to a reader and may help your letter look more professional, increasing the chances that an employer reads the letter.
Use an outline: Writing the letter with an outline might help you better organise your ideas and follow an industry-standard cover letter template. Consider an outline and write the first draft using the outline before reviewing and submitting your letter.
Keep your letter concise: A cover letter is typically concise, displaying only the most important information. Limit your letter to a single page and only three to four total paragraphs if possible.
Write a unique letter for each position: For each management position you apply for, consider writing a unique cover letter for that position. This can help show an employer you understand the position and can help you avoid sounding rigid.
Use a professional tone: For senior management positions, cover letters typically include a professional, managerial tone. Write your letter with strong adjectives, verbs and check the letter for grammatical and spelling errors.
Highlight your best management skills: A cover letter summarises your best qualifications for the position, which can include managerial skills. It's important to highlight specific managerial skills that you feel make you uniquely qualified for the position.
Use numbers for your accomplishments: If you include specific accomplishments in your cover letter, consider using numbers instead of spelling out the words. This can improve the readability of your cover letter, provide more acute context for accomplishments and make the letter easier to skim for the reader.
Manager cover letter example
Using an example for reference can help you create a more professional letter. Consider this cover letter example:
October 1st, 2021
Dear Michelle Lee,
My name is Any Yu, and I am applying for the position of retail manager with your company, Bow Mart. I learned of this position from a listing on your company website and believe I'm uniquely qualified to work as a manager. I possess 10 years of retail management position, with a positive track record of increasing sales, leading and managing personnel and improving store performance.
In my previous position as a store manager with Rivets Co., I successfully managed a team of 25 associates. My duties included creating schedules, leading company training programmes, managing customer service efforts and coordinating with the regional manager to ensure consistency in marketing and customer service efforts across the region's locations. My biggest accomplishment with the company is increasing store sales by nearly 20% over the year, earning a customer rating of 4 out of 5 and reducing store turnover by 15%.
My ability to lead others, organise my time and successfully serve customers originates from my extensive retail experience and education in business management. I hold a bachelor's degree from Ohio State Management College and several certifications in specific management practices. I believe I'm uniquely qualified for success with your company.
Thank you for your time and consideration. I look forward to speaking to you about the next steps in the hiring process.
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