How to Write a Marketing Assistant Resume (With Example)
By Indeed Editorial Team
Published 2 June 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Marketing assistants serve important functions that help businesses understand consumer preferences, increase engagement and achieve revenue targets. If you're looking to apply for a marketing assistant role, it's important to know how to create a professional resume that positions you as the ideal candidate for employers. Understanding how to describe your achievements, skills, qualifications and experience can help you show hiring managers you can deliver results if hired. In this article, we define what a marketing assistant resume is, explain the steps involved in writing the document and provide you with a template and an example to guide you.
What is a marketing assistant resume?
A marketing assistant resume is a document a person uses to find employment as support staff in a marketing department. Marketing assistants assist marketing managers and team leaders with strategy and planning of promotional campaigns, research and administrative duties. Their duties can involve creating marketing performance reports and writing copy for advertisements and promotional activities. They also help with brand marketing functions, perform market and customer research and work as part of a team that creates and executes marketing campaigns.
An effective resume for a marketing assistant position highlights the candidate's knowledge of these core duties and describes their skills, training, experience and accomplishments in previous roles. That way, hiring managers can evaluate their application based on the verifiable role-relevant competencies on the resume and the results they can achieve for the company. This makes it essential to know what to include in your resume and how to format the information to make a meaningful impact on employers.
How to write a resume for a marketing assistant role
Follow these steps to write a resume for a marketing assistant position:
1. Study the job description
The first step when writing your resume is to know what the employer wants in the ideal candidate, and one of the best ways to get this information is to read the job description carefully. Most times, employers include specific details about the experience, academic qualifications, professional certifications, skills and personal qualities they want in candidates. They also include certain keywords and phrases in the job ad to distinguish people who read the description from others.
Once you know the requirements of the role, assess yourself and make a list of your skills and credentials that align with the job description. These are the details you require to build a resume that can portray you as an outstanding candidate that satisfies the employer's requirements. Matching your competencies with the job description not only shows you as a good fit for hiring managers, but adding keywords from the ad can also help you pass applicant tracking systems (ATS).
2. Create a header
The header is the first section of your resume. It includes your full name, phone number and email address. You can also include your professional online profile, such as social media handles and website URL. Including your contact details and professional links makes it easy for the hiring manager to reach you for an interview or other details about your application. Some traditional employers may expect candidates to include their home address or mailing address, but it's better to avoid this except if the employer explicitly requests for it.
3. Write a professional summary
A professional summary or resume summary is a paragraph comprising one to three sentences briefly introducing yourself to the hiring manager. It's an overview of your resume and describes the most important skills, qualifications, experience and accomplishments that make you an ideal candidate for the role. Use it to highlight your marketing expertise and the outstanding results you delivered in previous roles.
The resume summary is probably the most important section of this document because it allows the hiring manager to assess your suitability for the role within a few seconds. This makes it essential to dedicate a lot of effort to make it interesting. Write in the active voice and keep the sentences short and direct so you can grab the reader's attention and persuade them to continue reading your resume.
4. List your work experience
List your most relevant professional marketing and administrative experience. For each position, include the job title, the names and locations of the employer, the employment dates and your responsibilities and achievements. List your duties and accomplishments in three to five bullet points, starting each entry with an action verb to keep the sentence punchy and interesting.
Support your claims with relevant facts and figures and include the skills and personal qualities that helped you achieve the results in your descriptions. It's vital to include the most relevant achievements and duties so the hiring manager can relate them to their position.
5. Highlight your skills and personal qualities
Include a skills section where you outline your role-relevant soft and technical skills on your resume. You can also use this section to highlight personal qualities, such as punctuality, discipline, honesty and integrity, if the employer values such traits. Soft skills like communication, time management, creative thinking, teamwork and conflict resolution are desirable for marketing assistants. The role also requires hard competencies, such as data analysis, search engine optimisation, marketing automation, market research and customer research.
If you're creating a skills-based resume, make each of these skills a subheading and use a paragraph to describe how you used them to deliver desirable outcomes in previous roles. For chronological resumes, you can highlight them as a bullet list.
6. Outline your educational qualifications
Create a section to highlight your education and academic achievements. Start from the most recent credentials, such as degrees and certificates. If a qualification isn't relevant to the role, you can skip it. For each academic qualification, include the name, the awarding institution, the field of study and dates of attendance. You can also include relevant coursework, awards and high grades, especially if you're a recent graduate with little or no professional experience.
7. Proofread and format properly
A resume is a formal document that requires an official language. Keep your text concise and clear and ensure that you include only information relevant to the position. Choose an acceptable font style, such as Georgia, Helvetica and Calibri and use font sizes 10 to 12 to keep the document legible and professional. Use ample white space and margins and break the text into sections with bold subheadings to make it easy to scan. Ensure the document is free of spelling, grammar and factual errors.
If you can't spot the mistakes in your text, consider giving it to an experienced person for review. You can also use online proofreading tools to improve the document. If you have the funds, you can even hire a professional resume writer that specialises in your industry to review the document and help you make it professional and attention-grabbing.
Template for writing a resume for marketing assistant
Here's a template you can use as a guide when writing a resume for a marketing assistant position:
[Phone number] | [Email address]
[Write one to three sentences describing your role-relevant skills, experiences, credentials and achievements and goals for the position if hired.]
[Write three to five bullet points describing your job duties and accomplishments. Do the same for each relevant previous job title.]
[List of relevant skills or personal traits]
[Name of academic qualification]
[Dates of attendance or graduation]
Example of a resume for a marketing assistant
Here's an example of a resume for a marketing assistant:
firstname.lastname@example.org | 5555 5555
Enthusiastic marketing assistant with three years of experience supporting marketing and sales teams. Proficient at using data analytics software to identify patterns in customer buying behaviour and enhance the execution of promotional campaigns. Exceptional ability to work in a team environment proven by participation in over 20 successful marketing and promotional campaigns.
coordinate the creation and implementation of marketing and promotional campaigns to increase brand awareness, drive customer engagement and increase sales
create content for marketing materials and social media and manage social media accounts for five product lines
track 20 key performance indicators to monitor the success of social media campaigns and prepare comprehensive reports for the marketing manager
collaborate with the marketing manager to implement marketing budgets
perform in-depth market and customer research using advanced data analytics tools
Purple Star Industries
Bay of Bengi
May 2019–December 2019
supported the marketing manager with market research and general administrative duties
performed customer research to identify specific features and functions driving buying behaviour
assisted the product development team to incorporate customer feedback into packaging for key product lines
performed basic customer support functions
worked with the marketing team to design promotional materials and track social media engagement
Strong computer skills | Social media management | Data analysis | Team player | Problem analysis | Market research | Communication | Copywriting
Bachelor of Science in marketing
North Point University
April 2015–April 2019
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