How To Create an Effective Marketing Cover Letter in 5 Steps

By Indeed Editorial Team

Published 27 September 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

An effective cover letter demonstrates your qualifications while showing your writing and organisation skills. It's important for marketing professionals to create a cover letter that emphasises their creative abilities, along with their experience in the marketing industry. Learning how to write a well-formatted marketing cover letter may help you get the attention of hiring managers or earn a job interview. In this article, we discuss what a marketing cover letter is and provide a list of steps that you can take to create your own.

What is a marketing cover letter?

A marketing cover letter is a document that professionals can use when applying for jobs in the marketing field. Your cover letter can demonstrate your marketing experience and skills to show that you're a qualified candidate. Cover letters provide context about your background to hiring managers so that they can better understand why you're an excellent candidate for a marketing position.

You may use a marketing cover letter to help you find a new marketing position or to achieve career advancement. A cover letter is often one part of your application, along with a CV, letters of recommendation and a portfolio that highlights some of your previous marketing work.

Related: 20 Marketing Skills To Highlight on Your Application

What should you include in a cover letter for a marketing role?

Here's what you can include throughout your cover letter to show that you're a qualified candidate for a marketing position:

  • Contact information: Include a header that provides numerous contact methods which hiring managers may use to reach you to request further information or schedule an interview.

  • Details about position: Include details about the position you're applying for, including the title of the position, the name of the company and the duties mentioned in the job description.

  • Your background: Include information about your experience in the marketing industry so that hiring managers can understand if your qualifications align with the position's requirements.

  • Skills: Provide the skills that you possess which may help you perform in this role successfully.

  • Call to action: At the end of your letter, include a call-to-action that asks the hiring manager to review your CV.

Related: Q&A: How Long Should a Cover Letter Be? (With Example and Tips)

How to write a cover letter for marketing

Use these steps to help you write an effective cover letter when applying for a marketing job:

1. Create a header

Your header goes at the top of your document and includes details about your contact information and details about the hiring company. Include your full name, location, phone number and email address. Then, provide the date of the day that you're writing the letter. After the date, include the name of the letter's recipient, the name of the company and the company's address. If you're unaware of the name of the recipient, you may include, Dear Hiring Manager.

Related: A Guide on Addressing a Cover Letter Appropriately

2. Introduce yourself professionally

After your header, begin the content of your letter by introducing yourself professionally. Use descriptive words that best describe your work ethic and experience in the marketing industry. As a marketing professional, you might use words like dedicated, experienced, diligent or creative. You can also use your introduction to discuss how long you have been working in the marketing industry. Use words like entry-level, intermediate or experienced marketing professionals.

3. Discuss the marketing role

Use the next part of your cover letter to discuss specific details of the marketing role. Not only does this show that you took the time to review the job description, but it also allows you to connect details that demonstrate why you're a good fit for the role. Provide a few key requirements or expectations of the role and discuss the qualifications that can help you meet each requirement.

4. Discuss marketing experience and skills that relate to the role

After discussing the specific details of the position, connect the marketing experience or skills that you have that best relate to the open position. If the company is looking for a marketing professional with experience leading a marketing team, then you may discuss your experience in a leadership role. If the company is looking for a marketing professional with creative design skills, then you might discuss your experience in designing marketing advertisements.

Related: Top 3 Cover Letter Templates (Plus How To Impress a Recruiter)

5. Request action and welcome any questions

The goal of the marketing cover letter is to encourage the reader to move on to your resume. Conclude your cover letter with a call to action that requests that they review your CV. This is also a great time to welcome any questions or to discuss the position further. To close your letter, a professional closing sentiment, then follow with your full name. Here are some examples of professional closings:

  • Sincerely

  • Best regards

  • Thanks again

Tips for creating a cover letter for a marketing role

Here are some tips to keep in mind when creating your cover letter:

Review examples of cover letters

Before writing your cover letter, it may be useful to review examples of marketing cover letters. This may give you a better idea of the correct formatting and content to show your qualifications. Try asking your colleagues within the marketing field or individuals within your network to see if you can review previous cover letters they used when applying for marketing positions. You may also look online to find valuable cover letter examples.

Proofread

Before sending your application, be sure to proofread your cover letter. Proofreading involves scanning your cover letter several times to look for errors, which include spelling mistakes or formatting issues. Sending in a cover letter that's free of any errors may emphasise your close attention to detail, along with your high degree of organisation skills, which are two essential qualities for marketing professionals to possess.

Marketing cover letter template

Here's a template for a cover letter to help guide you when applying for a marketing role:

[Your name]
[Location]
[Phone number]
[Email address]

[Date]

[Recipient's name]
[Company's name]
[Company's address[

Dear [Hiring manager],

I'm excited to submit my application for the [position] at [company name]. As a [descriptive verb] professional who has worked in the marketing industry for [years of experience], I look forward to the [details about role].

While I have experience in [marketing experience] and [marketing experience], my true passion within the marketing industry is with [details]. My skills in [skill 1] and [skill 2] align with what you're looking for in this marketing position and I believe that I would be a great addition to the team. This position requires [requirement 1] and [requirement 2] and my educational and professional background will meet these requirements, while also adding value to the team.

I am comfortable performing [marketing duty] and [marketing duty]. During my marketing education at [college name], I [academic experience].

I want to thank you for the opportunity and welcome you to review my resume to get a better understanding of the marketing background that I will bring to this position. Please feel free to reach out to me with any questions.

Sincerely,

[Your Name]

Marketing cover letter example

Here is an example of a cover letter for marketing to help you have a better idea of proper formatting:

May Lin
10 Canton Road,
Kowloon, Hong Kong
5555 5555
may.lin@email.com

June 7, 2021

Simon Wong
Pine Marketing Agency
45 Kimberley Road,
Kowloon, Hong Kong

Dear Mr Wong,

I'm excited to submit my application for the marketing associate at Pine Marketing Agency. As a creative professional who has worked in the marketing industry for five years, I look forward to the graphic-design focus of the position, along with the collaborative elements mentioned in the job description.

While I have experience in creating television advertisements and performing market research, my true passion within the marketing industry is with conceptualising design concepts and creating design plans. My skills in planning and teamwork align with what you're looking for in this marketing position and I believe that I would be a great addition to the team. This position requires motivation to create innovative design ideas and a collaborative mindset and my educational and professional background will meet these requirements, while also adding value to the team.

I am comfortable performing thorough market research to better understand our client's advertising needs and preparing project outlines to keep our team informed of deadlines and project requirements. During my marketing education at West College, I worked on numerous sales projects to evaluate market trends and create campaigns for various companies to increase brand awareness and boost sales.

I want to thank you for the opportunity and welcome you to review my resume to get a better understanding of the marketing background that I will bring to this position. Please feel free to reach out to me with any questions.

Sincerely,
May Lin

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