15 Marketing Skills for Resumes (Plus How to Highlight Them)
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A marketing resume is designed to appeal to a hiring agent by demonstrating an applicant's value as a marketing professional. Selecting the right skills to feature is an important part of creating an effective resume. You may include applicable skills throughout your resume, not just in the skills section, but also in your work experience section. In this article, we discuss important marketing skills that can position you to progress to the next phase of the hiring process by showcasing your talents.
What are marketing skills for resumes?
Marketing skills for resumes are the traits you highlight that directly convey your ability to perform the duties of a marketing role. These skills are tools that enable a marketing professional to excel in the field. When hiring for an open position, companies hope to find a candidate who is capable of handling the responsibilities of the job and can meet or exceed expectations. Highlighting the right skills on your resume is the best way to show a potential employer that you're the right candidate to meet their goals.
15 examples of marketing skills
A marketing professional requires a mix of both hard and soft skills to succeed and thrive in their field. Here are some of the most important skills for marketing that you may try to incorporate into your resume, with examples of how to include them:
1. Creative thinking
The ability to think creatively is one of the most important skills for a marketing professional. Creative thinking allows you to develop unique marketing ideas that deliver positive results for clients.
Led development of a social media campaign, which increased interaction on the client's profiles by 127% against the prior month's posts
Redesigned corporate mascot to put a modern spin on the design while maintaining a few references to the prior iteration
Created a strong brand design scheme for a startup company, which unified aesthetics across all platforms
As a marketing professional, employers may task you with explaining your vision for a product to others on the team or to the client. When carrying out a plan, it's important to give clear feedback and directives to keep the entire team aware of how to achieve the team's goals. This way, you can continue to progress towards the final product as envisioned.
Coordinated a team of nine marketing professionals, ensuring that all members understood the broad vision of the project while executing their roles
Presented marketing pitches in meetings to senior partners at the firm and clients
Delegated responsibilities to team members while clearly communicating what I expected of them to maintain synergy throughout the project
3. Social media
Brand management and a digital presence are an essential part of nearly any modern business. Social media platforms provide a company with the opportunity to gain attention and build brand loyalty with consumers with no outside spending required. Strong social media skills are valuable in a marketing department as they allow a brand to optimise its social media presence for maximum effect.
Managed the company's social media accounts, averaging a 43% follower growth across all platforms
Developed an Instagram campaign spanning six months, with followers taking part in a social media game and reposting campaign images for a chance to win
Cultivated a strong brand identity with a corporate Twitter account, interacting with followers and responding to trending stories while maintaining a consistent voice
4. Content management systems
Many organisations use a content management system (CMS) to facilitate regular content updates on their public platforms. Although not all companies use the same CMS software and may use their own internally developed CMS instead, demonstrating knowledge of using CMS signals to a potential employer that you can adapt to working with a new CMS quickly.
Designed and maintained a small business website on a customised WordPress theme and updated the blog regularly with creative marketing content
Posted marketing copy to the company website using custom CMS to format each article
Hired to update and modernise company website built on Wix platform, improving readability and flow and yielding a 17% increase in online sales after three months
5. Project management
As a marketing professional, you often manage the creation and execution of projects. Depending on the size and complexity of these efforts, it's important to maintain structure and planning throughout the process.
Analysed client needs, assessed competition, created a research report that outlined market trends to build an accurate picture of the client's situation
Managed the creation of a new website for startup clients using multiple CMS platforms to optimise website design with the goal of implementing an aesthetically pleasing solution
6. Research skills
Employers may task marketing professionals with researching their field regularly to stay current on any new trends or developments that they may incorporate into their business' marketing strategy.
Developed a new strategy for a client that included a new set of social media channels to reach new customers and additional online marketing channels based on research of the campaign's success
Managed payroll for a marketing department with 15 employees, ensuring that each employee's role was adequately defined and communicated to other departments on a regular basis
7. Time management
Effective time management is crucial for marketing professionals. This way, they can plan for their workload, prioritise tasks and stay on track with specific tasks throughout the day or week.
Managed a team of three marketing assistants to ensure that they completed their duties to a high standard while meeting departmental goals and maintaining a limited amount of overlap across accounts
8. Budgeting skills
Employers may task marketing professionals with managing budgets, both client-funded budgets and in-house departmental funds. A marketing budget can comprise the team's payroll, any resources required to develop a campaign and the cost of promoting campaigns on public platforms.
Coordinated a team of seven employees with a budget of one million dollars to ensure that the budget remained in line with expenses while still maintaining profitability
Employers may task marketing professionals with monitoring the performance of marketing campaigns and measuring their impact on sales and profits. Performance measurements include e-commerce conversion rates, social media presence and blog traffic, among others.
Performed basic analytics for a marketing campaign by tracking funds raised and how it compared with the initial goal of $10k
10. Planning skills
Employers may task marketing professionals with developing budgets, producing promotions and other marketing materials for clients or between departments within an organisation. They also often can manage these tasks on behalf of the company they're working for, either by themselves or through delegating tasks to other employees.
Developed a marketing campaign for a startup client which yielded $17K dollars in profit while maintaining an effective marketing budget
11. Mobile advertising
Mobile advertising is an important aspect of effective marketing. Social media advertising campaigns are most common, but responsive advertising websites are also important.
Developed a mobile advertising campaign for a client to increase mobile traffic and sales
Employers often task marketing professionals with creating the look and feel of promotional materials for clients or for their own brand. This can be in the form of print materials and website design.
Designed brochures, business cards and other campaign materials to promote a client's conference, resulting in a 20% increase in foot traffic
13. Video editing and production
Marketing professionals use a wide variety of tools to create promotional videos and other video content. This may include software such as Final Cut Pro and the Adobe Suite for their personal computer, while the budgets of larger marketing departments may allow for video production studios and other professionals to contribute.
Designed video marketing campaigns using Final Cut Pro, such as short TV advertisements
14. Content creation
Marketing professionals write content for their company's website, blog or other online media channels. This can include articles or blog posts and sharing content on public social media platforms.
Developed a blog that was featured on the PR Newswire blog and resulted in a 15% increase in quality website leads
15. Public speaking
Employers often task marketing professionals with speaking to clients or other groups to promote the company's business strategy or products. Employers may also require them to make presentations, train employees or speak at conferences and other events.
Developed a PowerPoint presentation for a client who wanted to sell their new product on eBay, which resulted in increased revenue
Please note that none of the companies mentioned in this article are affiliated with Indeed
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