What Does a Business Development Director Do in a Company?

By Indeed Editorial Team

Published 29 November 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

As companies become more complex with the adoption of globalisation, skilled leadership becomes essential. That's why most organisations now hire business development directors to help a business remain competitive by identifying, assessing and developing new business opportunities. Understanding the roles of a business development director can help you make informed decisions about pursuing this career. In this article, we answer "what does a business development director do?" and explore their duties, responsibilities and the academic requirements needed and discuss their average salary.

What does a business development director do?

If you're wondering "what does a business development director do?" they're responsible for growing the company's business by finding new opportunities that bring more revenue. Today, many organisations are looking for individuals who can build their brand recognition and customer loyalty. A business development director helps achieve this objective by overseeing the sales and marketing team, looking for new growth opportunities and ways to enhance their exposure. Usually, they work closely with the company's senior management as they develop strategic plans that help build the company's brand.

Duties and responsibilities of a business development director

Business development directors have an important role in the company, as they work towards increasing their company's customer base, sales and profits. Some of their duties include:

Generating sales

The primary role of a business development director is to identify new market opportunities through networking meetings and cold calling. You track market trends and identify business opportunities to enhance the company's growth. Focus on improving the company's marketing strategies to create a recognisable brand.

Setting business objectives

In this leadership role, employers expect you to create achievable goals and a clear action plan to achieve them. For example, you can conduct surveys to determine the customer's satisfaction levels. Using this data, you can make necessary adjustments to ensure high-quality service delivery.

Supervising the day-to-day operations

Business development directors introduce strategies and policies that promote growth and increase revenue. Ensure the actions you take are in line with the laid-out strategy. You can develop, coordinate and implement plans designed to increase existing business and capture new opportunities for the company.

Motivating employees

An important role of a business development manager is to motivate other departments to set goals and targets that align with the company's mission. For example, you can implement sales incentives to increase the sales performance. When employees achieve these goals, they may feel more motivated to continue working hard.

Related: What Does a Marketing Director Do? (Plus Requirements)

Business development manager salary expectations

The national average salary of a business development director is $18,442 per month. Your salary may depend on your experience level, academic qualifications and the company. Certain companies may offer higher salary packages alongside commission for generating sales leads or securing new clients. Building your skills and experience can help increase your pay. You can progress to senior development manager, business development executive or become a marketing director by gaining extra knowledge and skills.

Skills of a business development director

A business development director spends most of their time marketing the business to potential customers to ensure that it gains more profit. A great business development director develops essential skills that facilitate optimum performance. Identifying and building these skills can help you succeed in the role. Here are some skills you can develop to succeed as a business development director:

Communication skills

Communication skills are one of the essential skills to develop as a business development director. You can perfect your skills in writing and speaking confidently and clearly while listening to the response and concerns of potential clients. Your responsibilities often involve calling prospects, maintaining long-term relationships and sharing valuable information with those involved in the business.

Sales skills

Having excellent sales skills can help a business development director to succeed in this role. These skills allow you to identify the company's target audience and effectively identify growth opportunities. Sales skills prepare you to qualify leads, update the sales funnel and nurture relationships with clients. You may work closely with the sales team to support them in turning leads into customers.

Interpersonal skills

Business development directors need the skills to build relationships with potential partners and clients. You may set up in-person meetings to discuss potential opportunities and sell the idea of partnerships that benefit all involved parties. The role involves interacting with potential clients to sell business opportunities.

Marketing skills

The business development department in organisations often aligns with the marketing department. Develop the basic principles of marketing and apply them in this role. Some of your tasks involved finding ways to promote the brand, expand the market and acquire new potential customers. Develop negotiation skills to help persuade businesses and potential clients to use the company's services or products.

Data analysis skills

An important role of a business development director is to track the returns on investment using data analysis skills. Having the skills to present company progress and track performances can help boost company growth. Data analysis skills are important to guide the organisation and assess the company's strengths and weaknesses to develop new business development strategies.

Business intelligence skills

Business intelligence refers to knowing what kind of services you offer and what strategies you can implement to improve the company's status in the market. Your role involves researching the business needs and its competitors to gain a broader view of the target market. Business intelligence skills help you analyse the size of the potential market and any changes that may affect it.

Technical skills

Develop the necessary technical skills that can help you survive in this industry. Some of these skills include using social media marketing to advertise a company's products to potential clients. You also need the Knowledge to plan and adjust to the changing technological scene. Since you deal with the customers directly or indirectly, these skills can help you meet their needs.

Project management skills

A business development director role is a difficult position that is imperative to the overall success of an organisation. There are skills crucial to succeed in this role. Some project management skills include leadership, team management and the ability to monitor and manage risks. The role requires leading a team to achieve the set goals. You may resolve conflicts and evaluating team performance.

Related: What Does a Brand Manager Do (With Salary and Skills)

How to become a business development director

Before getting the job as a business development director, have good business and project management skills, creativity, work ethic and leadership skills. If you possess all these qualities and traits, gaining an educational qualification specialising in management may help you propel yourself towards your career goals. Here are the steps to follow if you want to become a business development director:

1. Gain the necessary education

While there's no requirement to become a business development director, most employers prefer applicants with a bachelor's degree in a business field. Get a business degree in administration, business management, finance, accounting, marketing, communication or any related field. You learn managerial economics, international business, financial management and production and business management. You can also pursue a master's degree in a business-related field to increase your value to employers. Earning an advanced degree can prepare you for leadership and management positions in the company.

2. Earn relevant certifications

There are several business certifications you can take to excel as a business development director. These certifications include project management professional, certified associate in project management, and certified business analyst professional. You learn and be familiar with sales and marketing strategies, grant writing and event planning. Desertification demonstrates your ability to apply skills and techniques in a role.

3. Get entry-level experience

The business development director role requires several years working in a related occupation. As a business development director, you can first gain at least five years of experience to show you can manage more employees and responsibilities. It can help to gain extensive experience working in several related departments to expand your knowledge and understand the business from different perspectives. Seek experience in advertising, marketing, sales and public relations that allow you to demonstrate your qualifications for the job.

Related: What Does A Manager Do? (Definition, Types and How-To)

4. Prepare a professional resume

After completing all the necessary steps, prepare a compelling and professional resume to impress hiring managers. You can achieve this by using an easy-to-read format that summarises your career highlights on one or two pages. Using simple black and white text, a standard 12-point font and bullet points throughout your experience sections, you can make your resume look professional.

Salary figures reflect data listed on Indeed Salaries at the time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

Explore more articles