37 Copywriting Interview Questions and Practice Answers

By Indeed Editorial Team

Published 31 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

When you're looking for a copywriting position, one way to increase your chances of getting the job is to know the common interview questions and practise answering them. Interviewers ask a variety of questions when hiring copywriters to assess their expertise and skills and determine candidates that fit their role. Knowing how to answer questions convincingly during a copywriting job interview can help you impress the hiring manager and set yourself apart from other candidates. In this article, we discuss several copywriting interview questions and provide sample answers you can use to prepare.

General copywriting interview questions

Employers often ask general copywriting interview questions to identify your motivation for applying for their role and to understand your personality. Here are some examples:

  1. Tell me about yourself.

  2. Why did you become a copywriter?

  3. Why did you apply for this position?

  4. What's your favourite copywriting blog or resource?

  5. Which is your preferred marketing platform?

  6. What's your area of specialisation as a copywriter?

  7. Do you have any experience in sales?

  8. What impact are you going to have in your first 90 days in this company?

  9. What does your ideal place of work look like?

  10. What qualities do you look for when hiring a copywriter?

  11. What are your views on email marketing?

  12. Do you prefer working as part of a team or independently?

  13. How do you manage office conflict?

  14. Are you good at multitasking?

  15. Who is your role model in the copywriting industry?

Related: What Does a Copywriter Do? (With Duties, Salary and Skills)

Technical copywriting interview questions

These questions aim to assess your technical knowledge of copywriting and its application. They include:

  1. We provide services for several companies. Can you write in different brand voices?

  2. What is your copywriting style?

  3. Do you know how to create customer personas?

  4. Do you know anything about SEO and keyword research?

  5. What content management systems are you familiar with?

  6. Do you have any copywriting or digital marketing certifications? How have they improved your performance?

  7. What coping mechanisms do you use to handle tight deadlines and stressful work conditions?

  8. How do you handle harsh feedback?

  9. What are the fundamentals of a good marketing copy?

  10. What research tools do you use to create a high-converting copy?

  11. Tell me about your most successful copywriting project.

  12. What type of copywriting project is most difficult for you?

  13. What steps can you use to optimise your content for SEO?

  14. Do you have any experience with content strategy?

  15. Are you a generalist or specialist?

Related: How to Become a Copywriter Through a Few Easy Steps

Common interview questions and answers for copywriting roles

Here are seven examples of questions and answers for copywriting positions:

1. What is your copywriting process?

Interviewers ask this question to identify the strategies you use to prepare and implement a copywriting project. Your answer can help the interviewer evaluate the steps you take to identify the audience and understand their pain points so you can create content that aligns with their expectations. A suitable answer can describe the importance of research before writing. Demonstrate your ability to understand the brand voice and create copy that resonates with the target audience.

Example: "Before I start writing copy for a project, the first step is to go through the style guide and brief. This can give me an idea of the brand voice and the customer persona. Next, I perform some research to understand what motivates the market and validates the client's assumptions. That way, I can create a high-performing copy that maintains the company's voice while speaking to the pain points of the audience."

2. If your manager brings a new project of higher priority in the middle of another copywriting project, how do you manage such a situation?

This question can help the interviewer evaluate your ability to adapt to uncertainty. It can show the hiring manager you're flexible enough to accommodate changes in deadlines and projects without losing momentum or becoming dejected. A proper answer can outline the steps you're going to take to adapt quickly to changes without compromising quality or output.

Example answer: "If my manager brings a new high-priority project while I'm working on another, my first step is to determine the fate of the current project so the new one doesn't derail my progress. Then I'm going to start working on the new job to meet the deadline. I believe that proper communication with my manager can help us avoid any delays for all the projects and ensure we meet client expectations."

3. What qualifies you for this copywriting role?

Hiring managers ask this question to evaluate your understanding of the specific skills, experience and training required to perform in their role. They can also use it to verify the claims in your resume and determine whether you're a good fit for their position. In your response, talk about your role-relevant qualifications, describe previous scenarios where you performed duties similar to that of the copywriting role and outline your most important achievements.

Example answer: "My experience and training make me well-qualified for this role. I have worked as a fintech copywriter for the past six years. During that time, I've created hundreds of sales and marketing copy that generated over seven-figure conversions for over 10 clients. I have a first degree in digital marketing and possess three professional certifications in persuasive writing, neurolinguistic programming and direct marketing. I believe my experience and skills position me to help your company increase sales, attract and retain clients and achieve revenue targets."

Related: Copywriting Skills: Definition, Examples and Development

4. What content management systems are you familiar with?

Content management systems or CMS are the primary interfaces for creating and publishing copy on websites, which makes it important for copywriters to know how to use them. Hiring managers may ask this question to gauge your publishing experience. Your answer can reveal your familiarity with the various CMS platforms for writing, editing and posting content on the web and social media.

Example answer: "I can use the CMS on WordPress, Wix and Squarespace. In my experience, some clients have proprietary CMS software, but that isn't a problem for me. I can learn how to use such native content publishing platforms within a few hours."

5. How do you capture a client's brand voice?

In copywriting, it's important to know how to write in a company's brand voice. Hiring managers ask this question to determine whether copywriters can align their copy to the brand messaging of their companies. A suitable response can outline the process you use to identify a company's brand voice and use it in your copy.

Example answer: "This is easy if the company specifies their brand voice and customer personas. If the company doesn't provide brand guidelines, I can review their website, social media, promotional content and other materials to understand their messaging. For new companies, an interview with a top executive or the public relations department can give me an idea of their unique brand voice."

6. What do you excel at as a copywriter?

There are different types of copywriting projects, and the best copywriters are proficient in creating a wide range of these products. A hiring manager can ask this question to know whether you have expertise in the main copywriting products their business requires. When answering this question, talk about your area of specialisation and the products or services you can provide.

Example answer: "When I started copywriting, I was creating website copy exclusively for private healthcare practitioners. Later, a client requested I write a case study for them. I quickly took a crash course on the topic and the client loved the result. Eventually, I bought courses in other specialised copywriting niches. Now, I can write white papers, lead magnets, website copy and landing pages, too."

Related: 15 Common Difficult Interview Questions (With Example Answers)

7. How do you handle clients' revision and rewrite requests?

In the copywriting industry, there are several reasons why clients may request rewrites or revisions, but this can lead to delays and affect other projects. Hiring managers may use this question to evaluate your experience working with clients and how you manage changes to project briefs. You can use examples from previous roles to describe how you intend to manage such requests.

Example answer: "I try to reduce client rewrite and revision requests as much as possible by ensuring I understand the project requirements before starting. For this, I have a detailed questionnaire clients fill out before I begin work. If a client requests a rewrite even though I met all the requirements in the brief, I usually charge extra for my efforts. I do this because some clients have a habit of changing the project brief suddenly. Letting them know it's going to cost them more often reduces such requests."

Please note that none of the companies, institutions or organisations mentioned in this article are affiliated with Indeed.

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