Common E-commerce Interview Questions (And Sample Answers)

By Indeed Editorial Team

Published 31 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

E-commerce companies hire candidates who are strong in their core competencies and are knowledgeable in digital, analytical and retail domains. They prefer candidates with knowledge of relevant subjects, including market trends, user experience, search engine optimisation, customer behaviour, content creation and data analytics. Learning about these topics can help you prepare for an e-commerce interview. In this article, we examine a list of general and in-depth e-commerce interview questions and share sample answers.

General e-commerce interview questions

A hiring manager may ask a few general e-commerce interview questions at the beginning of the interview. These questions help you settle down after initial introductions. Be brief, honest and specific, as your replies can set the tone for the in-depth questions that follow. Here are some potential general interview questions:

  • Describe yourself in one word and explain why you think it suits you.

  • How did you know about this position?

  • What are your career goals for the next ten years?

  • What professional values are important to you?

  • Do you prefer working in person or remotely?

  • How might previous managers describe your work ethic?

  • What are you passionate about personally and professionally?

  • What are some things you enjoy in the workplace?

  • What do you know about our company so far?

  • Are there any questions we can answer about our company or the position?

Related: 19 Popular Retail Job Types (With Salaries and Duties)

Questions about experience and background

Hiring managers may ask questions about your experiences and background to know if you're a good fit. Elaborate on the information in your resume, highlighting achievements and linking them to the job, wherever possible. Here are a few e-commerce interview questions on experience and background:

  • Tell us about your educational experience.

  • Talk to us about your professional experiences working in e-commerce.

  • Have you ever owned or operated an e-commerce store?

  • What first interested you about e-commerce?

  • Describe the brands you have managed.

  • What e-commerce skills do you frequently use?

  • What are your strong skills and what do you think are skills that you need to improve upon?

  • How do you think your prior experiences can help in this position?

  • Have you worked in a team before and how was the experience?

  • Have you gone through any specific e-commerce training?

Related: Sharing Your Educational Background on Your Resume and in Interviews

In-depth interview questions

You can start preparing for an e-commerce interview once you apply for an open position. Learn about the company and their business model. Be thorough with the job requirements and specifications. Visit the company website and get first-hand knowledge of their products and services. This can help you answer questions specific to the role. Examples of in-depth interview questions include:

  • What e-commerce technologies are you proficient in?

  • Are there any principles that you try to emulate in your work?

  • Have you ever used an e-commerce platform to start an online store?

  • What customer experience tactics do you think have more impact?

  • How do you define e-commerce?

  • What is your understanding of the different business models related to e-commerce?

  • How do you use marketing to support your e-commerce platforms?

  • What are some measurable results from your previous experiences?

  • Have you used analytics software with e-commerce sites?

  • Do you use search engine optimisation to help with your e-commerce content?

7 e-commerce interview questions with sample answers

The following interview questions and sample answers can help you prepare and practice for an interview:

1. What are the main differences between traditional commerce and e-commerce?

In your reply, highlight the crucial differences between the two. Relate the differences to the company. You can also use your previous experiences as examples to explain the differences.

Example: “Businesses process transactions of traditional commerce manually. E-commerce transactions are automatic and digital. Traditional commerce can operate only for a specific duration and their customer base may be limited. E-commerce businesses can operate round the clock and cater to customers across the world. While branding and customer retention happens personally in traditional commerce, e-commerce uses online processes to promote a brand and develop a customer base.”

2. What are the basic e-commerce metrics?

Metrics are crucial for data analysis as it helps e-commerce companies track business performance, customer behaviour and user experience. An employee may not use every metric, but it's important to know about those that impact a business. List about ten metrics and name some that you use frequently.

Example: "I use metrics to track sales information every day and a few metrics on customer behaviour periodically to decide on marketing and promotional activities. There are more than 20 important e-commerce metrics and a few of them are:

  • reach

  • cost-per-acquisition

  • organic traffic acquisition

  • social media engagement

  • cart abandonment

  • average order value

  • sales conversion rates

  • customer retention rate

  • repeat customer rate

  • return on advertising expenditure”

3. What are the e-commerce models that you're familiar with?

E-commerce businesses innovate consistently to stay ahead of competitors, increase profitability and retain customers. When you answer this question, list the models you know and those you have worked with. Link your experience to the company's business model.

Example: "Apart from the traditional e-commerce models of B2B, B2C, C2B and C2C, e-commerce companies adapt to new and innovative models that transfer cost benefits and facilitate faster shipping to the end customer. Direct-to-customer, wholesaling, subscription services and drop-shipping are some of the fastest-growing e-commerce business models. I have experience working in B2B and B2C models in my early career. In my current role, I work in a company that uses a drop-shipping model. Since your company also works on a drop-shipping model, my experience can be beneficial to you.”

4. How do you stay up to date with current e-commerce trends?

An interviewer may want to learn more about how you gather industry information. They may ask to compare your sources to their own or evaluate how passionate you are about the industry. To answer this question, offer them multiple examples of sources you reference.

Example: "I try to stay up to date with trends by reading articles and blogs about new techniques or emerging best practices. I also examine what market competitors are looking at and how their consumers are responding. This helps me determine how my brands can emulate and perfect what competitors are trying to accomplish. Sometimes I also attend conferences and training programmes to learn from other industry professionals."

5. What are your strategies to improve metrics for repeat customers?

Most e-commerce companies focus on customer retention to reduce marketing costs and increase profitability. They frequently brainstorm strategies to increase the number of repeat customers. You can be specific and include relevant examples from your previous work experiences.

Example: "My strategy would be to provide customers with a simple onboarding experience and a personalised and hassle-free first-time shopping experience. Rewarding promoters, influencers and repeat customers is also useful in retaining customers. I would continue to focus on providing top-quality products and services so that customers come back.”

6. Tell us about any accomplishments you are proud of from your e-commerce experiences.

Interviewers are likely to ask this question to experienced candidates or team leaders. You can list prior achievements with measurable results or share information about rewards and recognitions. List your top two or three achievements with a brief description of each.

Example: "I am proud of two major accomplishments in my e-commerce experience. I was able to increase our customer base by 20% by utilising pay-per-click advertising campaigns. In my current company, I have been able to increase the returning customer rate by 18%.”

Related: How to Write Achievements in a CV in 4 Steps (Plus Examples)

7. How do you usually monitor customer experiences?

The interviewer may ask this question to understand your ability to identify areas in the website that may require improvement. They may be interested in answers that relate to analytics or customer feedback forms. If there is a specific approach you use to monitor customer experiences, explain it in your answer.

Example: "Usually, I monitor customer experiences by collecting feedback regularly. Whenever a customer purchases an item, I add a survey link to their automated confirmation email and ask them to provide feedback about their experience. I also find it useful to add another survey link to their automated delivery email to ensure I'm gathering feedback at different stages of their customer journey."

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