Product Design Interview Questions (With Sample Answers)

By Indeed Editorial Team

Published 5 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Knowing what questions an interviewer or interviewing committee may ask you can help you feel more confident. These questions may include general or detailed topics concerning your qualifications. Preparing to answer specific questions ahead of time might enable you to have a more successful interview experience. In this article, we list general and specialised questions you can prepare to answer in an interview, along with seven interview questions with sample responses.

General product design interview questions

General product design interview questions can assist an interviewer in learning more about you. These questions may include:

  • Why are you seeking a new job right now?

  • How did you hear about the job opening at our firm?

  • Which of our six corporate values do you think best represents you, and why?

  • Describe yourself using three adjectives.

  • What are your strengths and weaknesses?

  • Tell us about your professional objectives.

  • What drew you to product design in the first place?

  • Do you have any queries regarding the role you applied for?

  • Is there anything else you would like to know about the company?

Related: Learn About Being a Product Designer (With Skills and Salary)

Questions regarding experience and background

An interviewer may also enquire about your background and experience to better understand your qualifications. Some questions they may ask are:

  • Tell us about your educational background and previous experiences.

  • Have you ever attended product design courses?

  • Are you someone who considers yourself to be a lifelong learner? If so, why?

  • How long have you been in the field of product design?

  • Do you prefer to work alone or in a group setting?

  • Have you ever been in charge of design?

  • What attributes do you think you have gained as a result of your academic and professional experiences?

  • Are you certified in product design?

  • How many product design-related professional experiences have you had?

Related: Sharing Your Educational Background on Your Resume and in Interviews

In-depth questions about product design

An interviewer might also ask in-depth questions to evaluate your specialised knowledge and talent in product design. Here are some examples of such questions:

  • Do you utilise user journey maps to guide your design choices?

  • Do you have a preferred design thinking method?

  • Have you ever utilised A/B testing on prototypes?

  • Which design tools are you proficient in?

  • When it comes to digital products, how do you normally handle navigation features?

  • Is it easier for you to create digital or physical products?

  • Tell us about a time when you worked on a project and the design was ineffective. What went wrong?

  • Have you ever missed a deadline for product design and production?

  • How do you deal with constructive criticism when it comes to the products you develop?

Related: How to Prepare for an Interview

7 interview questions with sample answers

Here are some questions with sample responses to help you prepare for an interview:

1. What does product design mean to you?

Your interviewer may ask this question to gain a better understanding of your viewpoint on product design. They can evaluate whether they can connect your definition with how their organisation defines product design by having you offer your own definition. Prior study of the firm may assist you in better comprehending how you can respond to such questions.

Example: “My idea of product design is gathering and evaluating user perceptions to develop several prototypes for testing, with the end goal of creating a well-designed product that solves a problem space.”

2. When it comes to design, how do you usually begin?

This question might help an interviewer understand how you plan to start the product design process. Depending on whether the organisation has procedural protocols in place, this may be crucial. When describing how you usually begin your design process, use a variety of methods to demonstrate your flexibility.

Example: “My product design approach usually starts with research and analysis. This allows me to better understand what my competitors are doing with their products and how consumers perceive them. I also aim to use this data to assist me to uncover problems that customers have so that I can come up with solutions.”

3. What method do you use to create user personas?

An interviewer may ask you these questions if your strategy intrigues them to analyse product audiences. They might look at how you design user personas for your product design process using consumer data. While discussing your approach to creating them, it may help to share information about your data collection process.

Example: “I usually start by collecting consumer data to figure out who the product's target consumers are when creating user personas. To get this information, I look through my company's internal data and external customer data on the Internet. After I have gained this understanding, I create four to six personas to reflect various target audience segments. I aim to highlight information such as demographics, personality, favourite channels and goals in each of them.”

4. What are your strategies for utilising user personas?

Interviewers might enquire about how you employ user personas in your product development process. They might want to know how often you consider target audiences while making product decisions. Consider using an example from your previous work experience to respond to this question.

Example: “I use user personas throughout the product design process, particularly at the start and finish of each stage. In my prior design role, I found this method valuable since it allowed me to ensure that the product met customer demands at all stages of manufacturing.

For example, when I was building a carpet cleaner, I included a built-in brush on the bottle so that customers could remove stains with just the bottle. I accomplished this because one of the consumer challenges I discovered during my early persona research was that with the number of products they needed to acquire, users could not get to stains quickly enough.”

5. What approaches do you employ to get consumer insight before developing new products?

This question can assist an interviewer in identifying your preferred research techniques for gathering customer insight before developing new products. They may also ask this question to see if you just use one way or if you utilise numerous strategies to assist your process. When responding, elaborate on a variety of ways to demonstrate your adaptability and expertise with various research methods.

Example: “Before starting a product design process, I employ design thinking or empathy interviews to obtain user information. Design thinking appeals to me because it enables the emergence of fresh ideas from actual customer data. I enjoy empathy interviews since they offer information on customer requirements and desires for solutions. In most cases, I attempt to combine both approaches organically.”

6. Describe a product that you developed in a prior role.

During your interview, the interviewer may ask you to talk about a product you developed in a prior role to demonstrate your skill set. They may ask you to describe your product design style. Understanding this might enable them to identify whether you're a suitable fit for their brand.

Example: “I worked on a project for a children's diving toy in my prior position as a product designer. When my team was researching the existing diving toys in the market, we saw that a lot of them had coloured sticks or rockets in them. We wanted to create something that would be more fun for kids learning to swim and dive. As a result, we prototyped several themed diving toys, such as undersea creatures, play food and automobiles. We also made changes at each fidelity step, allowing the product to market itself smoothly.”

7. Share the quantifiable outcomes of a product you developed.

If you have already worked as a product designer, the interviewer or interviewing committee may be interested in hearing about your accomplishments. This may prompt them to enquire about any quantifiable outcomes from past products you have developed. You may also provide a context for the product's purpose and if it outperformed market expectations when delivering this information.

Example: “I worked on a product redesign project in my prior position as a product designer. The goal of the project was to modify the design for a dipping sauce bottle. Initially, we predicted that the debut of the newly designed product would cause a 15% rise in sales. After one month of its debut, the company's revenues soared by 40%.”

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