35 Social Media Interview Questions (With Sample Answers)
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A social media manager is a professional who oversees a company's social media team that handles managing the company's accounts, engaging with users and creating campaigns. During an interview for this role, an interviewer may ask you about your passion for this career and your qualifications. Learning about the different questions asked during an interview can help you experience more success in your job search. In this article, we discuss 35 social media interview questions for a manager position, including sample questions with example answers for you to prepare for your next meeting.
General social media interview questions
These general social media interview questions help hiring managers learn more about your personality and interest in a manager position:
Can you tell me about yourself?
What are your interests outside of work?
What type of work environment do you prefer?
How might your previous manager describe you as a professional?
Why are you interested in this role?
What about the company interests you?
Why do you want to work for the company?
What is your favourite social media platform? Why?
What skills help you be an effective social media manager?
How do you keep up with social media trends?
Questions about experience and background
Here are questions that can help a hiring manager determine if you have the right experience and background for this role:
What are your greatest strengths as a social media manager?
What are your weaknesses in this role? How do you work with your weaknesses?
Do you have plans on furthering your education?
Which social media platforms do you have experience using?
What social media tools are you familiar with?
What is your preferred tool for scheduling posts? Why?
What metrics do you use for monitoring data and performance?
How do you decide when to post?
Can you tell me your process for creating paid ads?
Can you tell me about your social listening strategies?
Here are questions that may help a hiring manager gain specific insight into your social media and management skills:
How do you respond to a user harassing the company's accounts?
How might you respond to a negative comment or mention of the company?
What may you do to make the brand more engaging on social media?
What steps do you take to block spam and bot accounts?
How can you increase awareness of the brand?
What do you think are the most important social media metrics to measure? Why?
What steps do you take to identify a target audience?
How do you successfully manage multiple social media accounts at once?
What might you do if a social media campaign didn't perform well?
How has A/B testing helped your strategies in previous roles?
5 sample interview questions and answers
Here are some additional sample questions and answers to interview questions with advice on how to answer social media manager interview questions effectively. Use these sample answers as inspiration when preparing for your interview:
1. How did you get into social media?
A hiring manager may ask this question to see if you have a passion for social media. They might ask to make sure you're more than a casual user and reflect on how social media can benefit brands and their customers. In your answer, share what you enjoy most about social media. Include which skills make you an effective social media professional.
Example: "I've been using social media for over a decade now but got into it professionally five years ago. The reason I wanted a career in it was that I started seeing all the innovative and creative things brands were doing to capture their audience's attention. As a creative individual, I knew that this was the career in which I can combine my artistic abilities with my strategic thinking."
2. Can you tell me about a time you handled a social media crisis?
Interviewers may ask this question to make sure you have the previous experience that required you to use problem-solving skills. For your answer, think of the most challenging situation you had to overcome on social media. Explain each step you took to resolve the situation and what you learned from this experience.
Example: "One time, an upset customer reported one of our social media accounts on a popular platform. They also got their followers to report us, so the platform temporarily closed down our business page. I responded to this situation by reaching out to the platform to explain the situation. I documented every interaction we had with this customer to prove to the platform that we were in the right. After 24 hours, the platform reactivated our page. I plan to work to diffuse conflicts with customers so this situation ceases to happen again."
3. Do you have experience managing a social media team?
A hiring manager may ask about your experience managing a social media team because it can help them determine if you have the qualifications for this role. It can also help them determine if you may require additional training for the role if they were to hire you. To answer this question, remain honest about your experience if you haven't managed a social media team. It's important to have a positive and professional tone and share you're excited to learn more about the role and further your education in the field.
Example: "Yes, I have experience managing a social media team. This was my past role for the last five years and I led the team successfully with minimal challenges. Our team experienced several achievements together, such as launching a social media campaign where we increased the company's followers by 3% and the engagement rate rose 25%, which ended up converting several leads into company customers."
4. Do you think a small following but large engagement rate offers more value than a large following?
An interview may ask you this question to determine where your social media priorities are and what values you have when creating campaigns and strategies. To answer this question, think about what you think can offer the most value to a company. Discuss why you think one may offer more value to the company than the other.
Example: "In my experience, I think a smaller following with a high engagement rate can offer a company more substantial value than a large following with a low engagement rate. Engagement rate is how many of the users are seeing the company's posts and interacting with them. If the larger following isn't seeing the company's post, then the company isn't receiving anything in return for posting. A smaller audience can see the posts and complete a call to action, such as viewing the company's website and making a purchase, which allows the company to experience an ROI."
5. Do you have experience revising social media content?
A hiring manager may ask you this question to inquire about your other social media industry skills, such as copyediting. This can also refer to adjusting posts based on the client or company feedback. To answer this question, share a story about when you've edited content. You can discuss your approach to editing published content.
Example: "I have experience revising social media content. In my last role, our team published a campaign for a client and received feedback within the hour of posting it. The client requested we shift the tone a bit and change some of our phrasings. After making the client's edits, we sent it over to them to make sure it's what they desired from the campaign before publishing it again. To ensure we are transparent with our users, we wrote in the caption that since we originally posted the content, we edited the caption content to reflect more accurate information."
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