Interview Question: “What Can You Bring to the Company?”

By Indeed Editorial Team

Published 15 November 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

When preparing for an interview, it's critical to consider your answers to potential interview questions. “What can you bring to the company?” is one of the most frequently asked questions. Learning how to answer this question effectively could help you prepare for your next interview, and it may also increase your chances of success. In this article, we explain why employers ask this question, discuss how you can respond to the question “what can you bring to the company,” list some skills that can add value to an organisation and provide two sample responses to help you create your own.

Related: Interviewing Skills to Ace a Job Interview

Why do employers ask, “What can you bring to the company?”

Hiring managers often look to recruit someone who can add value to their company, and they may ask “what can you bring to the company?” to determine whether you can do this. Your response to this question can show that you have the required abilities to succeed in the position and are someone who can bring a fresh perspective to the firm. Explain how your abilities, expertise and attributes properly equip you to accomplish organisational goals in your response.

Related: How to Prepare for an Interview

How to respond and show what you can bring to the company

Consider the following steps to help you craft a comprehensive response that can impress hiring managers:

1. Research for the business

Consider researching the business before your interview. Most businesses have a website that contains helpful information, such as:

  • Mission statement: Understanding the mission statement can assist you in determining whether your career objectives and fundamental beliefs coincide with those of the organisation. Consider how to construct your response in a way that resonates with these principles.

  • Biographies: Some company websites provide information about their most senior executives and upper-level management. Learning more about the leaders of the organisation can help you have a better understanding of their objectives and how you can help them achieve them.

  • About Us page: Examine the About Us section of the website to learn more about the company's culture, history, goods and services. This can assist you in identifying areas where you can make a difference in the organisation.

2. Review the business's social media and professional networking profiles

Investigate any social media accounts that the business may have. You can learn whether the organisation is involved in many volunteer activities or has recently declared any major achievements. Collect any information that may help develop your response. For instance, if an employee review shows that many training courses are available to gain new abilities, you might emphasise how you seek to gain knowledge about various positions to assist your team.

3. Review the job description

The job description details the position's tasks and responsibilities. Examine the description for any prerequisites that match your experience. Include instances of how you showed these abilities in previous roles. You can discuss soft skills, such as critical thinking, or job-specific complex capabilities. For instance, if you're applying for an accounting position, you can discuss your experience with applications such as QuickBooks or Sage.

4. Create a list of your fundamental values

Connect your career objectives and core beliefs to everything related to the organisation to show the interviewer why you're the ideal candidate for the job. To compile a list of your essential values, consider asking yourself the following questions:

  • What abilities do I intend to strengthen to excel in my profession?

  • What inspires me?

  • Which type of work culture am I a fan of?

  • What attributes do I admire in my role models?

5. Hone your communication abilities

By honing your verbal and nonverbal communication abilities, you can increase your confidence when delivering your response. When speaking, be brief and straightforward. To seem relaxed and self-assured, remember the highlights of your answer rather than memorising a script. Maintain eye contact with the interviewer, sit upright and keep your shoulders back to show that you're concentrating on the interviewer.

6. Make use of the STAR interview response technique

The STAR approach is an efficient way to structure your response as you present examples of your skills and achievements. STAR is an acronym for:

  • Situation: Explain the situation.

  • Task: Describe your role in the event.

  • Action: Explain the steps you took in resolving or improving the situation.

  • Result: Define and evaluate the situation's outcome.

Related: How to Use the Star Interview Method (With Example)

Skills that can add value to an organisation

Here are some skills that can benefit an organisation:

Teamwork

Being an effective team player is a critical ability that every employee can possess, as it benefits the organisation and your colleagues. You can share your previous experiences as a team player and your accomplishments. You might explain to them how you made your previous team comfortable throughout the project's duration and completed it on time. You can also demonstrate your enthusiasm for teamwork by emphasising how a well-communicating team is more productive and critical to success.

Passion

Another necessary quality for successfully completing a task is passion. If you're enthusiastic about your career, it may cease to feel like work and you may enjoy every moment. You can assist others with their work and establish yourself as a true professional. Your enthusiasm for work can serve as a motivator for any individual's efforts towards achievement. Thus, enthusiasm is critical and a critical component of professional development.

Ability to multitask

Today's occupations require a high level of work pressure and adherence to strict deadlines. For this same reason, people with multitasking abilities can work on many projects concurrently. You can provide a quick explanation to the interviewer of how you employed your multitasking capabilities in previous jobs. Provide an example to the interviewer of the multitasking accomplishments you made and the tools you used to execute the project. A smart response may assist the interview panel in locating the information they seek and may recommend you as the best candidate for the job.

Determination

Determination is another necessary trait for effectively completing any work. When your response to the organisation is one of determination, you may impress the interview panel. This is because you require determination to overcome obstacles and achieve success.

Dedication

Loyalty is a critical characteristic that every candidate may possess. When a person commits to their work, every move they make towards a goal is successful. You might discuss your work ethic with the interviewer to exemplify how you can help their organisation grow and thrive. You can provide a list of previous accomplishments from previous work situations, too.

Ability to work under pressure and meet deadlines

Occasionally, a project may encounter difficulties and require completion before the deadline. In these cases, you may require the ability to work under pressure while also trying to meet strict deadlines. This is yet another critical, priceless asset that every employee can work towards.

Self-motivation

When questioned about the value you bring to the organisation, self-motivation is another excellent answer that may impress the interview panel. When you're self-motivated, you naturally bear responsibilities in the approved manner. Self-motivation encourages you to read more and educates you about the present industry. As a result, this can also be a positive feature that accelerates a company's growth.

Related: 13 Competency-based Interview Questions and How to Prepare

Examples responses

Your solution to this question may be unique to your experience and the organisation, but you can get some ideas by reviewing our sample responses to the question:

Example 1

Here's an example of a response you can give to the question "what can you offer this company":

“My problem-solving abilities enable me to perform exceptionally well under pressure, which I believe is a regular occurrence in this profession. In my prior employment as a purchasing lead, I determined which goods to acquire to stay within budget, but I only had limited time to do so.

I rapidly constructed a spreadsheet to compare manufacturers' prices and place orders on time and within our budget. I continued to use the spreadsheet throughout the rest of my tenure with the company, assisting them in saving over $500,000. I can bring the same level of enthusiasm and determination to make a difference at your company."

Example 2

Here's another example of a response you can give to the question "what can you offer this company":

“I believe that my familiarity with InDesign completely aligns with your criteria. As a graphic designer at Mathis Marketing, I frequently worked with the application. One client requested a major advertising campaign comprising flyers, postcards and magazine print adverts. I created most of the materials with InDesign. The customer was so pleased with the campaign that they have retained Mathis Marketing for all of their advertising needs in the future. My technical design talents, together with my commitment to excellent customer service, can position me for success in this profession."

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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